Episode 1: Starting the Alternative Gallery
We speak with the co-founders of the Alternative Gallery in our premiere episode.
Brandon Wunder, Jay Echevarria & Rob Riegel discuss why & how they started the Alternative Gallery in 2012, what the experience has been like and how other artists can start something similar.
The Alternative Gallery is a non-profit arts organization located in Allentown, PA.
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https://www.thealternativegallery.com/
https://www.facebook.com/thealternativegallery
https://www.instagram.com/alternativegallery/
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https://www.instagram.com/artbyjayechevarria/
https://www.instagram.com/kon_flict/
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00:00 - Introduction
04:09 - Showing art in the Lehigh Valley pre-AG
07:22 - How artists in America lack resources & Support
15:04 - Why we started the Alternative Gallery
18:24 - And just like that, we had an art gallery
21:25 - Location isn't everything
23:20 - Our first retail space
25:12 - Problems at the hotel
28:28 - Moving to the Cigar Factory & first impressions
38:30 - The barter deal that kept us going
40:43 - How the neighborhood shaped our mission
45:51 - Allentown ArtsFest
51:29 - Surviving the Pandemic
54:43 - Non-profits have to be ready to pivot
56:38 - Where do you think you'd be without the AG?
59:18 - Artists need your support!
01:04:05 - How you can support even without money
01:04:52 - Advice for new & young artists
01:06:47 - Tips to make vending easier
01:08:19 - Best ways for artists to take payments
01:09:42 - Standout moments from the first 11 years of AG
01:12:16 - Growth has given us a deeper understanding
01:14:58 - We love doctors!
01:15:37 - What does the future of AG look like to you?
01:18:18 - Every city & town needs an art space
01:21:23 - Let us know if you want to start your own space!
01:25:41 - Social & cultural organizations are what empower the people
01:27:22 - Find the artists like yourself and work together!
01:28:22 - Outro